When they’ve been in business 130 years you know a brand’s onto something.
Seen on everyone from the poster boy of denim, James Dean to Madonna, Lee jeans is one of the original – and enduring – denim brands.
@jamesdean
Henry David Lee founded his eponymous label in 1889 and the company’s still run out of its home state of Kansas.
A limited number of each design is made, encouraging wearers to care for their denim and make it last.
“We’re committed to an ethical, sustainable and uncompromised product. With our hero supplier working with the Better Cotton Initiative (BCI) to create a more sustainable cotton production cycle, we’re recycling PET plastic into polyester fibre and adding it to our cotton wool and denim, and introduced our innovative Laser Wash process in 2018. Performed by hi-tech computer systems, the new fading and destruction process not only saves water by 67%, but conserves energy by 62% and reduces the use of chemicals by up to 85%.”