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|6 Dec 2022|5 mins

The Wednesday Effect: How We’re Wearing Black For Summer

Because it *totally* counts as a colour…

If you’re anything like us, you’ve already binged Netflix’s Wednesday. And while it’s the dance scene from episode four that’s gone viral (IYKYK), we think lead actor Jenna Ortega’s offscreen style is the real star of the show. Equal parts 80s goth and moody glam, Jenna’s latest looks have us obsessed with one colour this summer… And it’s not even a colour at all. 

Once considered a fashion curveball, wearing black in summer can actually feel super fresh (and is the perfect low-maintenance alternative to classic seasonal whites). Don’t believe us? Here’s how we’re injecting a little more black into every outfit on our social calendar this season.

with thanks to Getty Images

Party Season

Name a more iconic duo than a night out and an LBD… Go on, we’ll wait. While black dresses are a year-round staple, party season is their chance to shine. Whether it’s your work Christmas party or New Year’s Eve, there’s a black dress to suit every. single. occasion. To prove black’s anything but boring, we love styles with sequins, lace or cut-outs to dial up the drama. Not feeling the dress? A statement black top paired with a mini skirt or low-rise jeans is an easy alternative – corset tops and satin camis are our current faves.

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Eve Corset
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Eve Corset
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Summer Wedding

Being best-dressed guest at a summer wedding doesn’t have to mean soft pastels. A black dress in an airy, light fabric can just as easily nail the brief. Look for elevated maxi dresses in breezy linen or finely woven cotton, and lighten the look with a strappy heel, delicate jewels and glowing skin. If wearing black to a wedding still feels too heavy, flip the script with a timeless black clutch to ground a lighter outfit. Treat yourself to a piece you’ll carry again and again from our pick of women’s designer bags.

Vacation Mode

Consider black your blank canvas when it comes to pulling together your packing list. Black swimwear *literally* never goes out of style, so stock up on bikini sets or one-pieces that’ll stand the test of time. Round out your holiday wardrobe with linen dresses, slides and sunglasses for vacation outfits you won’t have to think twice about.

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Sunrise Crochet Maxi Dress
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Sunrise Croch...
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Classic Crop Top
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Classic Crop Top
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Classic Platform Clogs - Women's
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Classic Platf...
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via Getty Images

Festival Ready

Headed to a music festival (or few) this summer? Make a black outfit your BFF and you’ll wonder why you ever even *thought* about wearing another colour – dirt, dust and spilled drinks don’t stand a chance. Look to festival faves like Lioness for trending styles in slick black, and complete the vibe with a pair of wear-with-anything Dr Martens. 

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Womens Clarissa II Quad Leather Platform Sandals
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Womens Claris...
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Sweet Nothings Lace Mini Dress
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Sweet Nothing...
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Everyday Ease

Just because it’s summer doesn’t mean our usual routine goes *completely* out the window. From weekend errands to days at the office, you’ll still wanna feel a little put-together. A wardrobe full of reliable black staples is something you can dip into all season long. Invest in elevated everyday styles by bassike, or balance an oversized white blouse with a slinky black skirt. If you’re looking to gift yourself something luxe this Christmas, you can’t go wrong with a Classic Chanel or pair of timeless black ballet flats.

Free delivery on orders over $100.

Sarah Swift
Senior Copywriter
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