Eyebrow Pomade

For beautifully strong, defined brows, you’ll need a brow pomade in your makeup bag. THE ICONIC offers a curated selection of women’s brow pomades from leading local and international beauty brands, ensuring the best brows of your life are simply a click away.

A far cry from the barely-there brows of our youth, bold brows are key to keeping your beauty look fresh and current. Beloved by beauty influencers and everyday social media mavens alike, strong brows have the power to frame your face and bring your whole eye area into sharp, chic focus. With all the eyebrow products currently on the market, it’s easy to wonder whether adding yet another brow buy to your cart is essential. But if it’s strong, dramatic brows you’re after, a brow pomade is a must-have.

A step up from powders and pencils, eyebrow pomade has the added benefit of bringing a little extra hold to the individual hairs to help lock your look in place. To apply, brush your brows with a spoolie (or similar tool), and then use an angled eyebrow brush to work the pomade in short, light strokes to create a more natural-looking finish. Pomades tend to be easily buildable, so you can control the depth of colour payoff depending on how stark or soft you want your brows to be.

THE ICONIC Beauty is the ultimate one-stop shop for buying eyebrow pomade online, with brands like ICONIC London, Inika Organic and Mellow Cosmetics to choose from. With the option of free and fast shipping across Australia and New Zealand, lifting your eyebrow game has never been easier.