Reformation NZ

Reformation - New Zealand

Los Angeles-born label Reformation was founded in 2009 by Yael Aflalo, making a name for itself with vintage and repurposed clothing before launching its own women’s clothing line, utilising deadstock fabric where possible and focusing on wearability. Now an Instagram favourite, Reformation is lauded for its limited collections of luxury womenswear, accessories and footwear. Find Reformation clothing in Australia at THE ICONIC, official online stockist.

Browse the new-season range of Reformation clothing for sale at THE ICONIC, with each piece exuding the charming romantic, elegant and minimalist aesthetics the label is famed for. Find the perfect style in Reformation dresses, offered in special-occasion and understated casual designs, with plentiful options for your next event or wardrobe refresh. A Reformation black dress is a widely popular choice, whether in a tea length, airy linen fabrication or LBD cut, along with ditsy floral dresses in shades like red and white, plus wedding guest-appropriate numbers. Lace tops, corsetry-inspired bustiers, knits, shirts and basic tees round out the roster of elevated separates to pare back with slouchy denim jeans and tailored pants.

Polish off the signature look with Reformation bags, crafted in classic leather and statement colourways for versatile handbags in go-to sizes. Reformation shoes are set to bring the perfect finishing touch to your ensemble, with on-trend ballet flats, sandals, kitten heels and pumps poised in the line-up of coveted pairs.

THE ICONIC is your preferred Reformation stockist in Australia, established as the leading online fashion store in the Australian and New Zealand region. As your designer destination, THE ICONIC stocks the Reformation brand amid the biggest names in fashion.