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Side Quest Summer
Side Quest Summer is all about rejecting the same-old summer plans,
and embracing a new version of you. A new version of you that goes fishing, learns to paddleboard, takes up line dancing or hikes up a mountain.
And every new side quest deserves a new outfit.
Shop Summer Edits
Trending Women's Summer Styles
Trending Men’s Summer Styles
THE ICONIC is home to summer clothing for the entire family. Relaxed silhouettes are central to women’s summer fashion, coming to life in summer dresses splashed with resort-inspired prints, while laidback shirting and casual shorts are key in men’s summer fashion. Throw on a cover-up over swimwear and complete the pared-back look with sandals and summer accessories, like hats, sunglasses and beach bags.
Find kids’ summer clothing in lightweight fabrics and fun prints, plus plenty of summer essentials, like pool inflatables, towels and outdoor games. Refresh your home and living edit with spirited summer homewares, picnicware and outdoor gear, and stock up on summer beauty essentials for resort-ready makeup and a skin-quenched glow.
Summer Shopping FAQs
For breathability and comfort, lightweight fabrics are best for summer dressing, such as natural linen and cotton. In airy silhouettes, women’s sun dresses are easily styled as one-and-done pieces. Pair men’s relaxed shirts with casual shorts. Finish with slides, thongs or sandals, and add a hat and sunglasses.
Pack swimwear, lightweight clothing, sandals, bags, sunglasses, beach towels and hats as your main summer holiday essentials. Beach dresses, kaftans and cover-ups are womenswear favourites for post-beach drinks and poolside lounging. Take moisturising skincare, sunscreen and after-sun care in your beauty kit.
Kids’ everyday summer essentials include lightweight clothing, sandals and hats for comfortable warm weather dressing. For the beach and pool, kids need swimsuits and rash vests, water-friendly clogs and swimming towels, as well as inflatables, floaties and outdoor games for active play and hours of entertainment.
As your online destination for summer fashion, THE ICONIC stocks new-season summer clothing, shoes, accessories, homewares, beauty and more styles from leading brands and exclusive labels, with thousands of seasonal pieces ready to shop and new items landing weekly across women’s, men’s and kidswear.