A brand famous for its classic american provenance, GAP was developed in 1969 to focus on filling a glaring generation gap, offering clothes that would appeal to an otherwise overlooked youth. GAP has stood out ever since, broadening their range dramatically over their decades of operation by creating well-made wardrobe essentials for all age groups, appeasing an international customer base in the process.

Following this legacy and adding to its reputation for quality is GapKids, GAP’s offering of children's clothing for ages six to 16. Included in their range are the signature GAP embroidered t-shirt, DC Comics clothing range, long-lasting swimwear and classic denim jeans collection. All of their garments are crafted with durability and growth in mind, with versatile colours and styles to inspire and fulfil the imagination of any child.

For parent and child alike, every piece in the GapKids line assures presentability and wearability for confident after school and weekend exploration. Importantly, with GapKids, GAP has not lost sight of its sustainability principles, minimising water wastage within their production processes and sourcing more sustainable fibres, like organic cotton.

Shop the Gapkids collection at THE ICONIC and start growing your kids' durable, comfortable, and everyday wardrobe. You can even choose to pay now, or over time with Afterpay.