Alex & Ant

Find the Alex & Ant collection at THE ICONIC

Quintessentially Australian, Alex & Ant was born from a desire to celebrate the freedom and spirit of childhood. The brand creates timeless, beautifully crafted designs for babies and young girls, focusing on natural fabrics, exceptional quality, and longevity. For parents seeking durable, comfortable pieces that can be cherished and lovingly passed down, Alex & Ant offers a beautiful collection of Australian children's clothing that feels as good as it looks, designed for comfort and play.

THE ICONIC’s curated edit of Alex & Ant makes dressing your little one a joy. Discover a range of whimsical dresses and playful playsuits in delicate prints, perfect for everyday adventures or special occasions. Keep them cosy in heirloom-quality knitwear, including soft cardigans perfect for layering, or let them twirl in a beautiful tutu. From sweet baby clothing essentials to standout pieces of designer kidswear, you can find the perfect Alex & Ant outfit for your child right here.

Alex & Ant FAQs

What is the Alex & Ant brand known for?

Alex & Ant is a quintessentially Australian children's label known for its timeless, feminine, and beautifully crafted designs. The brand focuses on creating high-quality pieces from natural fabrics with an organic colour palette, designed to be cherished and lovingly passed down. Each garment is made to celebrate the freedom and spirit of children with stylish and comfortable shapes for everyday wear and special moments.

How does Alex & Ant sizing run for babies and children?

Alex & Ant clothing generally follows standard Australian sizing for babies and children, with garments typically categorised by age from newborn up to 10 years. For the most accurate fit when purchasing online, it is always recommended to consult the detailed size guide available on the product page. This will help you compare your child's measurements to select the most appropriate size.

What fabrics are used in Alex & Ant clothing?

Alex & Ant is committed to using soft, breathable, and natural fabrics that are gentle on children's skin. You will commonly find pieces made from materials like cotton and double-gauze, which are chosen for their comfort and easy wear. This focus on quality, natural fabrications is a key part of the brand's timeless and sustainable design ethos.

How should I care for and wash Alex & Ant garments?

To ensure the longevity of your Alex & Ant pieces, it is always best to follow the specific instructions on the garment's care label. As many items are crafted from natural and sometimes delicate fabrics, a gentle, cold machine wash is often recommended. Line drying away from direct sunlight is also a great way to preserve the colour and integrity of the fabric, ensuring it can be cherished for years to come.