BE 1

View the Be1 collection at THE ICONIC

Experience the intimate and disruptive world of Billie Eilish with Be1, her signature fragrance collection. Moving beyond the norms of celebrity scents, Be1 is built on a foundation of authenticity, creativity and emotional connection. Each perfume is a form of self-expression, designed for Gen Z and millennial shoppers who connect with the artist’s unique identity and vision. It’s a personal invitation to explore complex, captivating fragrances that feel both deeply personal and universally appealing, allowing you to find a scent that truly represents you.

THE ICONIC is the premier online destination for Be1 perfume in Australia. Our curated selection includes the viral hero scents, from the warm amber gourmand of the original Eilish Eau de Parfum to the sultry woody floral of Eilish No. 2 and the spicy amber of Eilish No. 3. Embracing the brand’s commitment to ethical practices, every Be1 fragrance is vegan, cruelty-free and formulated with clean ingredients. Discover your new signature unisex scent and shop the complete collection of Billie Eilish perfume online at THE ICONIC, with the option of free and fast delivery to your door.

Be1 FAQs

Are Be1 products vegan and/or cruelty-free?

Yes, all Be1 products are proudly vegan and cruelty-free. The brand is committed to ethical practices and does not use any animal-derived ingredients in its formulations. This commitment is recognised by PETA's Global Beauty Without Bunnies program, ensuring no animal testing occurs at any stage.

What materials are used in Be1 products?

Be1 fragrances are crafted using clean, paraben-free ingredients to create their signature scents. The scent profiles are built with notes like creamy vanilla, warm musks, soft spices, and rich woods. In line with a strong commitment to sustainability, the brand also uses eco-friendly packaging that is recyclable.

How should I care for my Be1 fragrance?

To ensure your Be1 fragrance stays in perfect condition, it is best to store it in a cool, dark, and dry place. Keep the bottle away from direct sunlight and sources of heat, as they can alter the delicate composition of the scent. Avoid storing it in the bathroom, as humidity can also affect the quality of the perfume over time.

How do I choose the right Be1 product for my lifestyle?

Choosing the right Be1 fragrance is a personal journey of self-expression. Consider the different scent families, from warm and comforting Amber Gourmand to bold Woody Floral, to find a profile that resonates with you. Reflect on the individual notes, such as sugared petals, creamy vanilla, or palo santo, and how they align with your personal style and the moments you'll be wearing them.