Chouchou Intimates

Browse the Chouchou Intimates collection at THE ICONIC

Born from a desire to redefine feminine sensuality, Chouchou Intimates creates empowering lingerie designed for the modern woman. Rejecting the male gaze, the brand champions self-expression and confidence through pieces that feel as good as they look. Chouchou Intimates finds the perfect sweet spot between everyday basics and impractical luxury, offering beautifully crafted underwear that’s made to be worn and loved. For the 'it-girl' who dresses for herself, this is lingerie that celebrates personal style and comfort for any occasion.

THE ICONIC’s curated collection of Chouchou Intimates offers something for every mood and moment. Discover delicate lace bralettes and matching thongs for a cohesive look, or opt for elegant lingerie sets that are perfect for date night or simply feeling your best. For softer silhouettes, explore the range of comfortable camisoles and chic babydolls and slips. Whether you're refreshing your daily essentials or searching for a special piece, browse a wide range of Chouchou Intimates online at THE ICONIC and find your new favourite underwear today.

Chouchou Intimates FAQs

How do I find my correct size for Chouchou Intimates bras and underwear?

Chouchou Intimates uses standard Australian sizing and their pieces generally run true to size. To find your perfect fit, it is best to consult the detailed size guide available on the product page for specific bust, waist, and hip measurements. The brand recommends sizing up if you find yourself between sizes to ensure the most comfortable fit.

What is the best way to wash and care for my delicate Chouchou Intimates pieces?

To keep your intimates feeling as good as new, a little care goes a long way. It is highly recommended to place your pieces in a lingerie wash bag to protect delicate fabrics from twisting or snagging in the machine. Always wash with cold water and lay them flat to air dry, as this helps preserve the fabric's shape and colour while avoiding damage from tumble dryers.

What materials are Chouchou Intimates products made from?

Chouchou Intimates creates its pieces from high-quality, long-lasting materials designed for comfort and a beautiful feel against the skin. The brand often uses GOTS certified organic cotton, delicate lace, soft mesh, and satin in its collections. Many fabrics are also Standard 100 by OEKO-TEX® certified, meaning they have been tested and found free from harmful substances.

What are the most popular or best-selling styles from Chouchou Intimates?

Some of the most loved pieces from Chouchou Intimates include their signature bralette styles like the Georgia, Valentina, and Audrey, which are often available as matching sets. The brand is also well-known for its personalised knickers, which are a popular choice for gifting or adding a unique touch to your own lingerie collection.