What is it?
Bring back soft, bouncy hair with our ultra-purifying shampoo. It effortlessly removes excess oils, dirt and product build-up. Not to mention minimising the effects of hard water and air pollution. 3D Chelating Technology helps remove traces of heavy metals, while Hibiscus Cider Vinegar and Lemon Peel Extract deeply cleanse - without stripping away moisture. This antioxidant-rich saviour for strands in the city soothes as it detoxifies, refreshing from root to tip to restore virgin-like softness and shine.

What else you need to know
• Deep cleansing action that removes dirt, residue, and excess oil
• 3D Chelating Technology helps remove traces of heavy metals
• Purifies and detoxes white removing hardness from water
• Refreshes the scalp and hair, helping to reduce dandruff
• Restores hair back to its ‘virgin’ soft and shiny condition
• Dermatologically tested

Ingredients List
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Disodium Capryloyl Glutamate, Sodium Gluconate, Tetrasodium Glutamate Diacetate, Phytic Acid, Hibiscus Sabdariffa Flower Extract, Acetum/Vinegar/Vinaigre, Cocos Nucifera (Coconut) Fruit Water/Cocos Nucifera Fruit Water, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid, Sorbitan Caprylate, 1,2-Hexanediol, Potassium Sorbate, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Benzyl Alcohol, Citrus Limon (Lemon) Peel Extract/Citrus Limon Peel Extract, Parfum/Fragrance, Limonene, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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