Designer Kidz

Designer Kidz

For a beautiful range of kids clothing that focuses on authentic, quality designs, look no further than homegrown childrenswear label Designer Kidz. THE ICONIC proudly stocks an ever-growing collection of Designer Kidz for girls and boys, making it easier than ever to refresh their wardrobe online.

Designer Kidz was launched in Melbourne in 1990, the brainchild of mother-of-four and fashion designer Sharon. Founded after the birth of her second child, Designer Kidz saw Sharon apply her skills honed at Sydney College of the Arts (along with support from her father Max, a professional tailor with over fifty years’ experience). Sharon, her husband Jack, and Max, worked collaboratively to bring the Designer Kidz collection to life, combining modern shapes with an exceptional level of craftsmanship not commonly seen in kidswear at the time. As a third-generation Australian family owned and operated business, Designer Kidz knows what Aussie parents look for when shopping for kids clothes. Catering to all sizes from babies to teens, the brand has garnered a loyal cult following around the world and continues to innovate in the children’s clothing space.

THE ICONIC’s collection of Designer Kidz has all the styles you’ll need to build out their wardrobe for all occasions. Shop a range of rompers, leggings and onesies for little ones, available in soft seasonal colours alongside classic neutrals. The brand’s range of dresses and skirts is perfect for parties and special occasions like weddings, Christenings and formal events. Lace, tulle, ribbons and faux fur lend luxurious touches to each design, ensuring she’ll look and feel like a princess. For everyday wear, browse a range of breezy linen sun-dresses, overalls, jumpers and sweatpants to keep kids cosy, comfy and completely free to move and play.

Browse the latest range of Designer Kidz clothing for boys and girls online at THE ICONIC, and enjoy the option of free and fast shipping across Australia and New Zealand.