Emma Memma

Discover the Emma Memma collection at THE ICONIC

Step into the gentle and joyful world of Emma Memma, the beloved character who empowers children through creativity, movement, and friendship. With a warm and inclusive spirit, Emma Memma is cherished by parents and caregivers across Australia for its focus on making learning, especially visual communication like sign language, both accessible and fun. The brand's heartfelt and playful tone creates a world of wonder for preschoolers, encouraging them to dance, sign, and express themselves.

THE ICONIC is your destination for official Emma Memma merchandise, bringing the magic of the show into your home. Discover a beautiful range of Emma Memma clothes and costumes for dress-up play, or find a cuddly friend in an Emma Memma doll or plush toy. Spark their imagination with enchanting Emma Memma books and activity sets, or surprise them with a special musical jewellery box or ribbon wand. Browse the collection today and find the perfect gift to inspire joyful, creative play.

Emma Memma FAQs

What age range are Emma Memma toys and costumes suitable for?

Emma Memma offers a wonderful range of products suitable for toddlers and young children. Costumes are often available in sizes for toddlers aged 18-36 months and preschoolers from 3-5 years, with some options for older children. Other engaging items like books, soft toys, and activity kits are designed to captivate children from around one to seven years old.

What are the most popular Emma Memma gifts for toddlers and preschoolers?

Popular gifts that are sure to delight toddlers and preschoolers include colourful dress-up costumes and engaging book collections. Themed bundles like jewellery boxes and travel sets are also wonderful choices for inspiring creative play. Accessories such as plush toys, character bags, and audio figurines are other much-loved options for little fans of the show.

What is the connection between Emma Memma and The Wiggles?

Emma Memma was created by accomplished performer Emma Watkins, who many will fondly remember as the first-ever female member of The Wiggles. She performed as the beloved Yellow Wiggle from 2013 until she departed the group in 2021. Following her time with The Wiggles, she launched Emma Memma to continue empowering children through her passion for music, dance, and visual communication, including Australian Sign Language (Auslan).