Mido

Mido

For a curated selection of premium Swiss watches backed by over one hundred years of experience, discerning shoppers can’t go past MIDO. THE ICONIC proudly carries an assortment of MIDO luxury watches for men and women, opening up a world of innovation to those looking to make their next horological investment.

MIDO was founded on 11 November 1918 by Georges Schaeren, an innovative and experienced Swiss watchmaker. With a name that draws inspiration from the Spanish phrase yo mido - ‘I measure’ - MIDO has spent the last century cementing itself as a leader in technical ingenuity and enduring design. Throughout the 20th century, MIDO was responsible for a plethora of groundbreaking watch advancements, including absolute water-tightness, antimagnetic watches with self-winding movements, single-shell case construction and the introduction of the first analogue watch that displayed the local time zone anywhere in the world.

This pedigree of performance and innovation is present in the MIDO collections of today, available to shop online at THE ICONIC. Here, you’ll find a range of premium watches engineered with the brand’s signature technologies, including Swiss Automatic movement, Chronometer certification, Caliber 80 Datometer and more. Aesthetics are never compromised at MIDO, with timepieces brought to life with the finest materials including titanium, stainless steel, leather, gold and diamonds.

Whether you’re after a rugged diving watch with chronograph functionality, or a feminine timepiece set on a slender leather strap, THE ICONIC’s thoughtful range of MIDO watches promises a timepiece for every style profile. Browse MIDO watches for men and women online today, and experience the option of free and fast shipping across Australia and New Zealand.