Neon Hart

Neon Hart

For that effortless model off-duty edge all year round, we love local label Neon Hart. THE ICONIC stocks a curated edit of Neon Hart’s latest collection and key core styles, making us the perfect place to cop an IT-girl wardrobe while shopping online.

What started as a fashion collaboration in 2010 between internationally-renowned Australian model Jessica Hart and streetwear retailer General Pants has grown into a fully-fledged must-have label. Neon Hart draws inspiration from street-style and runway trends around the globe, combining these two influences with everyday style mavens spotted on socials. The result is a rebellious collection of wardrobe staples, all infused with hits of androgyny, nostalgia and a whole heap of attitude.

THE ICONIC’s range of Neon Hart has all the favourites you love from the brand. Browse a range of blue and black denim, with everything from mom jeans and high-waisted shorts to mini skirts and distressed dungarees. Sharpen up your look with a menswear-inspired blazer and trouser combo, or keep things femme with a figure-hugging mini dress. Master the art of off-duty dressing with the brand’s beloved graphic tees and oversized sweats, with tie dye, slogans and vintage motifs emblazoned all over. Edge up your edit with a leather moto jacket or mesh top, or complete the vibe with a belt or bag from the collection.

For a look that’ll set your heart alight, shop the latest Neon Hart online at THE ICONIC. With the option of free and fast delivery on orders above $100 across Australia and New Zealand, shopping for Neon Hart clothing has never been easier.