Nudie Jeans

Explore the Nudie Jeans collection at THE ICONIC

Founded in Gothenburg, Sweden, Nudie Jeans Co has built a global following with its unique 'wear, tear, and repair' philosophy. The brand is dedicated to creating tomorrow's vintage, crafting high-quality denim and apparel from sustainable materials like 100% organic cotton. For those who value transparency and ethical production, Nudie Jeans offers a conscious alternative to fast fashion, designing pieces intended to be worn and loved for a lifetime, becoming a second skin that tells your story.

THE ICONIC is your destination for a curated selection of Nudie Jeans Co jeans and apparel in Australia. Explore a range of signature fits, from the ever-popular slim tapered Nudie Jeans Lean Dean to classic regular cuts, all designed to mould perfectly to your shape over time. Complement your denim with a premium Nudie Jeans jacket or an organic cotton tee for a complete, considered wardrobe. With fast and free shipping options available across AU, it's never been easier to invest in enduring style. Keep an eye out for a Nudie Jeans sale to find your perfect fit.

Nudie Jeans FAQs

How do I find the right size and fit in Nudie Jeans?

To find your ideal fit, consult the size guide available on each product page for detailed measurements. Nudie Jeans offers a range of fits from skinny and slim to regular, with different fabrics to suit each style. Slimmer fits often use comfort stretch denim for a snug feel, while regular fits may use rigid denim for a more traditional structure.

Are Nudie Jeans worth the price?

Nudie Jeans are an investment in sustainability and quality craftsmanship. Every pair is made from 100% organic cotton under transparent and ethical production standards. The brand's philosophy focuses on longevity over fast fashion, which is supported by their promise of free repairs for life, ensuring your jeans become a long-lasting favourite.

How should I wash and care for my Nudie Jeans?

To prolong the life of your jeans, wash them inside out on a cold, gentle cycle and always hang them to dry. If you have a pair of raw (dry) denim, it is recommended to wear them for at least six months before their first wash to achieve unique, personal wear patterns. Avoid using fabric softeners, especially on stretch denim, as it can damage the fibres.

What's the difference between the most popular Nudie Jeans fits?

Nudie Jeans offers several signature fits to suit different preferences. The 'Lean Dean' is a popular slim-tapered style that narrows from the thigh down to the ankle for a modern silhouette. In contrast, the 'Grim Tim' is a slim-straight fit, offering a consistent slim cut from the hip to the leg opening for a timeless look.