What is it?
The nutrient-infused hydrating treatment is a deeply decadent cream hair masque with 4x the hydration of untreated hair. Intensely moisturizes and conditions for visibly lush hair. Treats dry brittle strands to restore hydration for shiny, moisture-rich and healthy-looking hair.

What it does
The rich cream masque surges all hair types with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourished and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch.

2.5x the butters and oils compared to Nutriplenish™ Light Treatment Masque moisture.
- 96% said hair feels softer and manageable**
- 96% said hair looks replenished and restored**
- 94% said hair feels nourished and moisturized**
- 93% said hair has visible shine**

*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.

The Nutriplenish Superfood Complex: Nutrient-infused superfood ingredients infuse hair with replenishing hydration.

- Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
- Mango butter – Softens hair, nourishes and adds shine.
- Coconut oil – Retains moisture, keeping hair soft and moisturized.

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences. 96% naturally derived*. Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.

How to use
1. After shampooing, use weekly as an ultra-hydrating treatment. 2. Smooth through damp hair from roots to tip. 3. Leave on 2-5 minutes. 4. Rinse thoroughly.

Pro Tip:
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.

Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.

Your Nutriplenish™ regimen:
Step 1: Cleanse With shampoo deep moisture
Step 2: Condition & Treat Daily: Use conditioner deep moisture Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.Follow with styling regimen.

Who's it for?
Hair types: Medium to thick. All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Oily 4A-4C.
Try light moisture for fine to medium hair types.
Safe for colour-treated and chemically processed hair.

What else you need to know
- Key ingredients: Pomegranate seed oil, mango butter, coconut oil.
- Free from: silicones, parabens, mineral oil and synthetic fragrances
- Jar is 100% PCR PET.

Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.

Ingredients List
Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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