What is it?
The nutrient-infused hydrating treatment is a lightweight gel cream hair masque with 4x the hydration of untreated hair. Intensely moisturizes and conditions for hair that looks lush. Treats dry brittle strands to restore hydration without the weigh down.

What it does
The light gel cream hair masque with 4x the hydration* surges all hair textures with nutrient-rich moisture without weighing it down. Restores depleted, dull and dry hair with instant hydration and shine. Hair is healthy-looking, soft and smooth to the touch.

- 97% said hair feels manageable**
- 95% said hair feels softer**
- 93% said hair feels moisturized, nourished, replenished and restored**
- 90% said hair looks healthier**

*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.

- The Nutriplenish Superfood Complex: Nutrient-infused superfood ingredients infuse hair with replenishing hydration.
- Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
-• Mango butter – Softens hair, nourishes and adds shine.
- Coconut oil – Retains moisture, keeping hair soft and moisturized.

-Aroma Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences. 98% naturally derived*. Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.

How to use
1. After shampooing, use weekly as an ultra-hydrating treatment. 2. Smooth through damp hair from roots to tip. 3. Leave on 2-5 minutes. 4. Rinse thoroughly.

Pro Tip: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.

Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.

Your Nutriplenish™ regimen: Step 1: Cleanse With shampoo light moisture Step 2: Condition & Treat Daily: Use conditioner light moisture Weekly: Replace conditioner with treatment masque light moisture Step 3: Leave-in Use leave-in conditioner or daily moisturizing treatment for intense hydration Follow with styling regimen.

Who's it for?
Hair types: Fine to medium. All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Oily 4A-4C.

Try deep moisture for very textured hair that is dry to very dry.

Safe for colour-treated and chemically processed hair.

What else you need to know
Key ingredients: Pomegranate seed oil, mango butter, coconut oil.

Free From: Silicones, parabens, mineral oil and synthetic fragrances

Tube is 59% PCR HDPE and up to 41% bioplastic.

Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.

Ingredients List
Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Stearamidopropyl Dimethylamine, Behenyl Alcohol, Behentrimonium Chloride, Glycerin, Distearyldimonium Chloride, Mangifera Indica (Mango) Seed Butter, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Coco-Caprylate/Caprate, Heptyl Undecylenate, Squalane, Lactic Acid, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Sodium Gluconate, Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Tocopherol, Fragrance (Parfum), Linalool, Limonene, Geraniol, Hydroxycitronellal, Citral, Citronellol, Potassium Sorbate, Phenoxyethanol

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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