Only & Sons

Discover the Only & Sons collection at THE ICONIC

Delivering effortless style for the modern man, Only & Sons is your go-to destination for accessible, trend-led menswear. Rooted deeply in authentic denim culture, the brand offers a confident and casual approach to everyday dressing. Whether you are refreshing your own wardrobe or searching for the perfect gift for a stylish partner, Only & Sons makes it easy to look good without trying too hard. From classic denim jeans to crisp shirts and relaxed t-shirts, every piece is designed with versatility and individuality in mind.

THE ICONIC stocks a wide range of Only & Sons apparel to seamlessly carry you from the workweek to casual weekend occasions. Build a reliable foundation with their signature trousers and structured knit pullovers, or layer up with modern jackets that add an instant edge to any outfit. With a focus on mix-and-match styling, this collection ensures you always have the right pieces on rotation. Explore the latest drops at THE ICONIC and elevate your daily uniform with high-quality menswear that never compromises on comfort or cool.

Only & Sons FAQs

What style of menswear does Only & Sons offer?

Only & Sons delivers effortless, modern menswear with a strong foundation in denim culture. The brand offers versatile, everyday pieces ranging from classic jeans and structured knit pullovers to relaxed tees and jackets. It is all about accessible, high-quality fashion that helps Australian guys look good without trying too hard.

Does Only & Sons clothing run true to size?

Only & Sons is designed for a comfortable, modern fit, but measurements can vary slightly depending on the specific style and cut. To ensure you find your perfect match, we highly recommend consulting the on-page size guide available on each product page before purchasing. If your measurements fall between two sizes, the brand suggests choosing the larger option.

What makes the Only & Sons Performance range different?

The Only & Sons Performance range is expertly crafted with high-performance stretch materials designed for maximum flexibility and all-day comfort. These innovative pieces combine the timeless look of classic denim and trousers with enhanced freedom of movement. It is the perfect choice for guys who want a sharp, stylish fit without sacrificing their everyday wearability.

How should I care for my Only & Sons denim?

To keep your Only & Sons jeans looking fresh, always wash them inside out with similar colours on a gentle cycle at a maximum of 40°C. Avoid bleaching, tumble drying, or dry cleaning, and instead opt for line drying to preserve the fabric and fit. If needed, you can iron your denim at a medium heat setting.