What is it?
The Pure Abundance™ Volumizing Shampoo from Aveda removes product build-up and excess oil. Its soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Helps evenly plump hair and reduce surface friction for enhanced volume with natural movement.

Additional details
95% naturally derived***
Silicone-free
Vegan
Leaping Bunny Approved

Free from
Silicones, phthalates, parabens, mineral oil, petrolatum, formaldehyde and formaldehyde donors, paraffin, synthetic fragrance, triclosan, triclocarban, SLS/SLES.

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

What it does
Take your hair to new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil, while the soft gel texture leaves hair looking 4x more voluminous*. Proven results 3x shinier hair* Reduces breakage by 85%**

How to use
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

Regimen
Step 01: Purify with Pure Abundance™ Volumizing Shampoo
Step 02: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
Step 03: Protect with Pure Abundance™ Volumizing Style-Prep
Step 04: Style with Abundant Blowout

Who's it for?
Ideal for Formulated for fine hair Safe for colour-treated hair

Ingredients List
Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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