Let’s cut to the chase... you want to know what the Silk Oil of Morocco x Emilee Hembrow Platinum Blonde Damage Repair Toning Shampoo is going to do for you, right? The real question should be, what isn’t it going to do? Packed full with luxurious ingredients and strong pigment, this shampoo tones, softens and delivers shine like no other. - 300ml - Gently Cleanses & Revitalizes Hair - Eliminates yellow & brassy tones promoting a cool, clean, ash blonde - Infused with Cold Pressed Certified Organic Argan Oil - Delivers Hair & Scalp Hydration - Promotes Softer, shinier Hair - Helps Repair, Strengthen & Protect against further damage - Highly pigmented for maximum results - Australian Made CAUTION: This product contains colour depositing pigments that may stain your hands, nails, clothes, tiles & other porous areas. Please wash immediately after use. Please use gloves included with every application. To use: Apply Shampoo evenly to wet hair. Use gloves provided. On first use, leave on hair for only 1 minute in order to test the strength of the shampoo. If you find your hair has not toned enough, leave on for an additional minute, building up to 5 minutes if needed. Rinse off. Repeat if necessary. We suggest a Test strand is performed before use. Follow with the Silk Oil of Morocco x Emilee Hembrow Platinum Blonde Damage Repair Toning Conditioner and Masque for the best results. Ingredients: Aqua, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Lauryl Sarcosinate, Saccharide Isomerate, Glycerin, Glycol Distearate, Argania Spinosa Kernel Oil*, Polyquarternium-10, Laureth-4, Polysorbate-20, Panthenol, Phenoxyethanol, Macadamia Ternifolia Seed Oil*, Aloe Barbadensis Leaf Juice*, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Parfum, Citric Acid, Sodium Citrate, Linalool, Limonene . *Certified Organic