Browse the Step One collection at THE ICONIC
Say goodbye to the dreaded chafe and hello to everyday comfort with Step One. Designed for men and women who refuse to compromise on functionality, this innovative brand is on a mission to solve your most annoying wardrobe malfunctions. Whether you are tackling a high-intensity workout, navigating a busy workday, or just lounging on the weekend, Step One underwear delivers a flawless fit that stays exactly where it should. Crafted from sweat-wicking, FSC-certified bamboo fabrics, these eco-conscious pieces offer incredible breathability and a buttery-soft feel against the skin. It is the perfect balance of cheeky personality and serious technical performance, making uncomfortable bunching a thing of the past.
THE ICONIC stocks an extensive range of Step One undies to refresh your top drawer. For men, the legendary boxer briefs and trunks come in a variety of vibrant prints and classic colours, featuring their signature anti-chafe panels. Women can discover the ultimate in seamless comfort with the SmoothFit range, including thongs, bikini briefs, and body shorts that sit invisibly under clothing. With handy multi-packs available, it has never been easier to stock up on your favourite step ones. Keep an eye out for a Step One sale to grab these sustainable essentials, and experience why so many have made the switch to the ultimate anti-chafe solution.
Step One FAQs
What makes Step One underwear so good?
We’ve engineered the ultimate solution to everyday discomfort with our signature UltraGlyde anti-chafe panels that stop the dreaded thigh rub in its tracks. Crafted from incredibly soft, sweat-wicking viscose derived from organically grown bamboo, our underwear keeps you cool, dry, and fresh all day. Plus, our men's styles feature a hidden 3D Comfort Pouch to keep your goods perfectly supported without feeling restricted.
Does Step One make both men's and women's underwear?
While we started by revolutionising the men's underwear game, we’ve brought that same game-changing comfort to our women's range too. From classic men's Boxer Briefs to women's SmoothFit Thongs, Bikini Briefs, and Body Shorts, everyone gets to experience our buttery-soft bamboo fabric. We've tailored the fit to enhance your natural shape while keeping our signature breathable, anti-chafe magic intact.
How should I wash and care for Step One underwear?
To keep your bamboo fabric feeling buttery soft and performing at its best, we recommend a cold machine wash with a gentle soap. Skip the bleach and fabric softeners, as they can mess with the moisture-wicking magic. While a good old-fashioned line dry is best for the environment and your undies, you can use a tumble dryer on a delicate, low-heat setting if you're in a hurry.
Is Step One an Australian brand?
We sure are, as Step One was founded right here in Australia back in 2017 by a former elite rower who was fed up with chafing and uncomfortable cotton undies. Today, we're proud to be an Aussie-born brand leading the charge in ethical, eco-conscious manufacturing with our FSC-certified supply chain. We design everything locally to tackle the harsh Australian heat, keeping you cool and comfortable no matter what.