UNIT

Find the Unit collection at THE ICONIC

Born from the adrenaline of action sports and rebellious streetwear culture, Unit clothing delivers a bold, no-limitations attitude for those who live life on the edge. Whether you are tearing up the dirt track on a BMX or motocross bike, or simply looking to inject some disruptive energy into your everyday casual wardrobe, this brand brings unapologetic confidence to every piece. Designed for style-savvy thrill-seekers and streetwear fans alike, the collection merges striking graphics with modern, comfortable fits. From heavy oversized t-shirts and zip-through hoodies to versatile activewear leggings, the range offers dynamic apparel that keeps up with your fast-paced lifestyle.

Beyond the skate park and the streets, Unit wear is also engineered for the demands of the modern job site. Tradespeople and outdoor adventurers can rely on the brand's rugged workwear apparel, which adopts a detail-driven, functional approach without sacrificing that signature edgy aesthetic. Built for durability and progression, these tough pieces are ready for any challenge. THE ICONIC stocks a massive range of the latest men's, women's, and youth styles, making it easier than ever to refresh your rotation. Explore an extensive lineup of graphic tees, fleece track pants, performance tops, and casual accessories to find the perfect gear for your next adventure.

Unit FAQs

What is the Unit clothing brand known for?

Born on the Gold Coast in 2002, Unit is a bold, daring streetwear label with deep roots in two-wheel action sports like BMX and motocross. The brand embraces a 'no limitations' attitude, delivering edgy, provocative designs that push the boundaries of lifestyle apparel. Today, Unit's relentless drive for progression has expanded its lineup into high-performance activewear and rugged, detail-driven workwear built to withstand the toughest Australian conditions.

Does Unit apparel run true to size?

Unit gear is built for action, offering a comfortable, functional fit that keeps up with your lifestyle. Because sizing can vary slightly between their streetwear, activewear, and workwear collections, it is always recommended to check the specific size guide on THE ICONIC's product pages. Simply grab a tape measure and compare your chest, waist, and inseam to the chart to lock in the perfect fit before checking out.

Is Unit clothing suitable for workouts and active sports?

Absolutely, as Unit has taken its high-octane heritage and engineered a dedicated activewear range designed for peak performance. From Pro Flex Performance T-Shirts to Energy Activewear Leggings, this gear is built to move with you. Expect durable, stretch-ready fabrics that handle everything from intense gym sessions to outdoor adventures without breaking a sweat.

How should I wash and care for Unit hoodies and track pants?

Keep your Unit gear looking fresh and ready for action by always checking the care label on each individual garment. For their fleece hoodies and track pants, it is generally recommended to use a cold machine wash with like colours to protect the fabric and bold prints. Skip the bleach, avoid the tumble dryer, and line dry your apparel in the shade to maintain its premium quality and rugged durability.