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Virtue Labs

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Virtue Labs - Damage Reverse Serum Virtue Labs - Damage Reverse Serum - alt
Virtue Labs Damage Reverse Serum
A$100.05
A$80.02
20% off applied limited time
Virtue Labs - Recovery Shampoo 240ml Virtue Labs - Recovery Shampoo 240ml - alt
Virtue Labs Recovery Shampoo 240ml
A$72.46
A$57.96
20% off applied limited time
Virtue Labs - Healing Oil 50ml Virtue Labs - Healing Oil 50ml - alt
Virtue Labs Healing Oil 50ml
A$73.60
A$58.88
20% off applied limited time
Virtue Labs - Restorative Treatment Mask 50ml Virtue Labs - Restorative Treatment Mask 50ml - alt
Virtue Labs Restorative Treatment Mask 50ml
A$54.05
A$43.22
20% off applied limited time
Virtue Labs - Curl Shampoo 240ml Virtue Labs - Curl Shampoo 240ml - alt
Virtue Labs Curl Shampoo 240ml
A$72.46
A$57.96
20% off applied limited time
Virtue Labs - Restorative Treatment Mask 150ml Virtue Labs - Restorative Treatment Mask 150ml - alt
Virtue Labs Restorative Treatment Mask 150ml
A$115.00
A$92.00
20% off applied limited time
Virtue Labs - Recovery Conditioner 200ml Virtue Labs - Recovery Conditioner 200ml - alt
Virtue Labs Recovery Conditioner 200ml
A$68.98
A$55.18
20% off applied limited time
Virtue Labs - 6-In-1 Styler 120ml Virtue Labs - 6-In-1 Styler 120ml - alt
Virtue Labs 6-In-1 Styler 120ml
A$57.50
A$46.00
20% off applied limited time
Virtue Labs - Frizz Block Smoothing
Virtue Labs Frizz Block Smoothing
A$77.05
A$61.64
20% off applied limited time
Virtue Labs - Smooth Conditioner 240ml Virtue Labs - Smooth Conditioner 240ml - alt
Virtue Labs Smooth Conditioner 240ml
A$68.98
A$55.18
20% off applied limited time
Virtue Labs - Full Conditioner 200ml Virtue Labs - Full Conditioner 200ml - alt
Virtue Labs Full Conditioner 200ml
A$68.98
A$55.18
20% off applied limited time
Virtue Labs - Purifying Leave-In Conditioner 150ml Virtue Labs - Purifying Leave-In Conditioner 150ml - alt
Virtue Labs Purifying Leave-In Conditioner 150ml
A$68.98
A$55.18
20% off applied limited time
Virtue Labs - Curl Leave in Butter 150ml Virtue Labs - Curl Leave in Butter 150ml - alt
Virtue Labs Curl Leave in Butter 150ml
A$77.05
A$61.64
20% off applied limited time
Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml - alt
Virtue Labs Full Shampoo 240ml
A$72.46
A$57.96
20% off applied limited time
Virtue Labs - Flourish Booster 120ml Virtue Labs - Flourish Booster 120ml - alt
Virtue Labs Flourish Booster 120ml
A$81.65
A$65.32
20% off applied limited time
Virtue Labs - Manta Brush Virtue Labs - Manta Brush - alt
Virtue Labs Manta Brush
A$57.50
A$46.00
20% off applied limited time
Virtue Labs - Smooth Kit Discovery
Virtue Labs Smooth Kit Discovery
A$65.55
A$52.42
20% off applied limited time
Virtue Labs - Purifying Shampoo 120ml Virtue Labs - Purifying Shampoo 120ml - alt
Virtue Labs Purifying Shampoo 120ml
A$72.46
A$57.96
20% off applied limited time
Virtue Labs - Scalp Exfoliating Treatment 150ml
Virtue Labs Scalp Exfoliating Treatment 150ml
A$86.25
A$69.00
20% off applied limited time
Virtue Labs - Thickening Styling Treatment Virtue Labs - Thickening Styling Treatment - alt
Virtue Labs Thickening Styling Treatment
A$77.05
A$61.64
20% off applied limited time

Virtue Labs

Initiated in 2014 and launched in 2017 by Melisse Shaban, Virtue Labs is a U.S.-based line of keratin-enriched haircare products. Harnessing the power of the proprietary, innovative Alpha Keratin 60ku® ingredient, a bio-scientist-discovered pure form of keratin that our bodies need for hair, skin and nails, all Virtue Labs hair products are formulated with the clinically proven protein. The science-backed keratin haircare is designed to help smooth hair and fill in damaged areas for signs of improvement after at least five uses.

Browse the Virtue Labs range available at THE ICONIC. Starting with the essentials, Virtue Labs shampoo and conditioner formulations are available in varied types to suit your hair, such as curl, volumising and purifying shampoo options. With plenty of Virtue Labs shampoo reviews to help you decide, find the best formula for your hair and complement it with a matching conditioner. You’ll also find leave-in treatments, hair oils and serums in the Virtue hair collection, designed to help give the signature Virtue Labs professional finish, such as the bestselling Healing Oil for smooth and shiny hair. Multi-piece kits and packs make it easy to start your complete Virtue Labs routine for targeted results.

With a global following, Virtue Labs is beloved by fans and celebrities alike, including Jennifer Garner. Virtue Labs is stocked online in Australia at THE ICONIC, your Beauty and Wellness destination in Australia and New Zealand.

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