What is it?
This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair. * vs. non-conditioning shampoo

What it does
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash

*vs non-conditioning shampoo
**With regular use of Ultimate Color regimen from salon to home
***Based on external consumer agreement study

How to use
Step 1: Apply to damp hair and scalp, and lather.
Step 2: Massage, rinse and repeat if desired.
Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.

Who’s it for
Coloured Hair

What else you need to know
Combine Ultimate Color Step 1 Shampoo with the other Ultimate Color products for added benefits.

Ingredients List
Aqua/Water/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.