MOTHER NZ

MOTHER - New Zealand

Coveted clothing label MOTHER was founded in the US in 2010 by designers Tim Kaeding and Lela Becker. With a wealth of experience in the denim industry, the designers set out to be different, daring to pioneer their own path in the market to reinvent premium denim and womenswear.

MOTHER itself is famous for its vintage-influenced denim, super-soft fabrics and irreverent attitude. The boutique brand is 95% manufactured in Los Angeles and exhibits a genuine indie spirit whilst still offering perennial fits and washes that appeal to all women. The name of the brand embodies both unconditional love and teenage rebellion. This duality permeates throughout the premium collection, with pragmatic denim jeans that are both hard and soft at once.

Hallmarked by distinctive detailing and fashion forward silhouettes, the brand continually strives to push technological boundaries when its comes to their signature soft denim. 99% of MOTHER denim styles are manufactured within a 14-mile radius of their LA studio space. MOTHER draws inspiration from the nostalgic spirit of 1970s California, yet in contrast to their playful spirit, MOTHER is serious when it comes to staying relevant amongst the best in fashion, empowering modern women with luxury, urban-infused separates in contemporary silhouettes.

Here at THE ICONIC, you can choose the perfect MOTHER denim cut and wash for you, from skinnies to boyfriend jeans and on-trend cropped flares offered in black, white, faded or deep indigo washes. Choose from their range of graphic tees and basic tops to channel the signature MOTHER aesthetic. Shop all the latest MOTHER denim and apparel designs here at THE ICONIC, shoppable in our women's designer clothing destination.