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Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml
Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml Virtue Labs - Full Shampoo 240ml
Product details

SKU: VI628BT60EYT

What is it?
Cleans | Thickens | Volumizes

Turn up the volume on fine, flat hair for maximum movement and bounce.

Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

What it does
KEY CLAIMS
• 84% of women said their hair felt thicker.
• 87% of women said their hair had more body.
• 86% of women said their hair looked fuller.
Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 week (7 uses).

How to use
Work a quarter-size amount of shampoo into a lather between
palms. Apply to wet hair, massage into a rich lather, and
rinse. Follow with Full Conditioner, rinse thoroughly.

Who's it for?
IDEAL FOR
• All hair types looking for a boost in volume or density in
strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell
Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride,
Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium
Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Learn more about Cruelty Free Certifications

Virtue Labs
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Full Shampoo 240ml

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Offer ends 9 June 2026. Prices as marked.
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Gift With Purchase

Receive a complimentary Virtue Labs Damage Reverse Serum Deluxe, when you purchase selected items from Virtue Labs*. One gift per order. Offer available while stocks last. Subject to terms and conditions.

Product details

What is it?
Cleans | Thickens | Volumizes

Turn up the volume on fine, flat hair for maximum movement and bounce.

Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

What it does
KEY CLAIMS
• 84% of women said their hair felt thicker.
• 87% of women said their hair had more body.
• 86% of women said their hair looked fuller.
Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 week (7 uses).

How to use
Work a quarter-size amount of shampoo into a lather between
palms. Apply to wet hair, massage into a rich lather, and
rinse. Follow with Full Conditioner, rinse thoroughly.

Who's it for?
IDEAL FOR
• All hair types looking for a boost in volume or density in
strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.

What else you need to know
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Ingredients List
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell
Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride,
Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium
Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Learn more about Cruelty Free Certifications

Delivery & Returns

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Delivery dates and times are based on your location and are estimates only.

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.