What is it?
The Hyaluronic Acid 2% + B5 by The Ordinary is a reformulation of our most-loved hydration serum that instantly hydrates and plumps, while smoothing texture and minimising the look of fine dry lines in 4 weeks*.

What it does
Hyaluronic Acid 2% + B5 provides instant plumping hydration to give softer, smoother, healthy-looking skin. The lightweight formula replenishes skin’s hydration levels with all-day results, and helps the skin retain moisture to replump dry, dehydrated skin. Hyaluronic Acid 2% + B5 also promotes skin suppleness with improved elasticity in 4 weeks*, while minimising the appearance of fine dry lines.

This formulation contains 5 forms of hyaluronic acid, which helps provide hydration to multiple layers of the surface of skin. Hyaluronic acid is a humectant found naturally in the skin where it binds to water. The forms included are low-, medium- and high-molecular- weight molecules, a HA crosspolymer, and hydrolyzed HA.

The formulation also contains ceramides to help keep moisture locked in. Ceramides are lipids (fatty molecules) found naturally in the skin that help support the skin barrier to keep skin protected and hydrated. The ceramides used in this formula are known as sphingolipids

Pro-vitamin B5 helps support the formation of key skin barrier components like ceramides and fatty acids, which further helps keep moisture locked in, keeping the skin moisturized for longer.

Testing Shows:
Provides instant plumping hydration that lasts all day
Gives instantly smoother-feeling skin
Strengthens the skin’s moisture barrier
Promotes supple skin with improved elasticity in 4 weeks*
Minimizes the look of fine dry lines in 4 weeks*
*Clinical testing in 32 people, 2 x per day for 4 weeks.

How to use
Apply a small amount to the face in the morning and evening.
If irritation occurs, rinse off, cease use, and consult a physician.
Use only as directed on unbroken skin.
Patch testing prior to use is advised.
Keep out of reach of children.

Who’s it for
All skin types.

What else you need to know
Free From: Alcohol, Oil, Silicone, Gluten, Vegan and Cruelty Free.

Ingredients List
Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, P-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, Phenoxyethanol, Chlorphenesin.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

*Ingredients from Organic Farming. ^Made using organic ingredients.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications