What is it?
Virtue Labs Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®. This multitasking mist softens, smooths, and reinforces the cuticle—restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution.

What it does
Unlike traditional leave-ins, this clinically proven formula does more than detangle—it builds strength and resilience where hair needs it most for less breakage. Formulated with our Alpha Keratin 60ku®, a protein 100% bio-identical to the keratin in your hair, it repairs weak areas while providing essential protection from everyday damage. CLAIMS 11x easier to comb​ 6x softer hair* after 1 use​ 2.5 x less breakage** 450°F/232°C Heat Protection​ Strengthens internal hair structure with 1 use Significantly improves strength** & elasticity *Based on independent, third-party instrumental data ** After 5 uses

How to use
Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

Who's it for?
All hair types especially those who tend to tangle. Eg. wavy, curly textures and highly processed hair Safe for color-treated and chemically treated hair

What else you need to know
FRAGRANCE: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. Unlike traditional leave-ins, this clinically proven formula does more than detangle—it builds strength and resilience where hair needs it most for less breakage. Formulated with our Alpha Keratin 60ku®, a protein 100% bio-identical to the keratin in your hair, it repairs weak areas while providing essential protection from everyday damage.

Ingredients List
INGREDIENTS: Aqua (Water, Eau), Cetearyl Alcohol, Propanediol, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Keratin, Salvia Hispanica Seed Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Panthenol, Shea Butter Ethyl Esters, Castor Oil Propanediol Esters, Saccharomyces Cerevisiae Extract, Quaternium-95, Adansonia Digitata Seed Extract, Hydrolyzed Moringa Oleifera Seed Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Arginine, Itaconic Acid, Hydrogenated Ethylhexyl Olivate, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Rice Protein, Amaranthus Caudatus Seed Extract, Caprylic Acid, Oryza Sativa (Rice) Seed Protein, Ricinus Communis (Castor) Seed Oil, Tocopherol, Oryza Sativa (Rice) Extract, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Caesalpinia Spinosa Fruit Extract Rosmarinus Officinalis (Rosemary) Leaf Extract, Coco-Caprylate/Caprate, Polyglyceryl-10 Laurate, Leuconostoc/Radish Root Ferment Filtrate, Trehalose, Aspartic Acid, Camellia Sinensis Leaf Extract, PCA, Histidine, Phenylalanine, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Sprout Extract, Xylitol, Maltodextrin, Galactoarabinan, Glycerin, Parfum (Fragrance), Caprylyl Glycol, Cetrimonium Chloride, C15-19 Alkane, Heptyl Undecylenate, C9-12 Alkane, Sodium PCA, C13-15 Alkane, Phytic Acid, Sodium Dilauramidoglutamide Lysine, Calcium Gluconate, Gluconolactone, Ethylhexylglycerin, Phenoxyethanol, Benzyl Alcohol, Citric Acid, Chlorphenesin, Tetrasodium Glutamate Diacetate, Sodium Lactate, Sodium Phosphate, Sodium Benzoate, Potassium Hydroxide, Benzyl Salicylate, Hexamethylindanopyran, Citrus Aurantium Peel Oil, Coumarin, Limonene, Hexyl Cinnamal, Geraniol, Benzaldehyde, Linalool, Linalyl Acetate, Vanillin.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.