What is it?
The Flourish® Thickening Styling Treatment by Virtue Labs is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate, and repair all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.

What it does
Flourish® Thickening Styling Treatment is unique because it treats and repairs hair with Alpha Keratin 60ku Clinical® and supporting ingredients, while also hydrating and instantly plumping strands, making it an optimal daily styler. Its innovative texture makes it lightweight enough for daily use and universal enough for all fine or thinning textures. With continued use, it’s clinically proven to make hair thicker, fuller, and healthier.

How to use
Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.

TIPS: If you blow dry after application, always use cool-to-medium heat. High temperatures are particularly harsh on fragile new hairs that don’t yet have a strong cuticle. Plus, cooler air helps lift from the roots to create the appearance of fullness and volume.

Who’s it for
Suitable for all hair types, particularly fine or thin hair

What else you need to know
• Clinically proven to immediately increase volume*
• Clinically proven to provide all-day, sustained volume*
• Provides up to 450°F heat protection*
• 88% said hair had all-day body**
• With continued use, hair looks fuller and plumper and feels thicker and stronger**

*Clinical instrumentation study of control vs. Thickening Styling Treatment. **Consumer perception study of 50 women who used the product for 2 weeks.

Ingredients List
Aqua (Water, Eau), Isoamyl Laurate, Propanediol, Polyimide-1, Squalane, Keratin, Tremella Fuciformis Polysaccharide, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hyaluronate, Larix Europaea Wood Extract, Saccharomyces Cerevisiae Extract, Panthenol, Sodium Polyacrylate Starch, Caesalpinia Spinosa Fruit Extract, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Sprout Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Galactoarabinan, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Corn Starch, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract, Raphanus Sativus (Radish) Seed Extract, Octyldodecyl Oleate, Sodium Dilauramidoglutamide Lysine, Dextran, Pectin, Sorbitan Isostearate, Caprylyl Glycol, Glycine, Maltodextrin, Trehalose, Xylitol, Cellulose, Glycerin, 1,2-Hexanediol, Gluconolactone, Sodium Metabisulfite, Carbomer, Cetearyl Alcohol, Glyceryl Stearate SE, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Zinc Chloride, Calcium Gluconate, Quaternium-95, Butylene Glycol, Octyldodecanol, Sodium Phosphate, Ethylhexylglycerin, Phytic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sodium Phytate, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Isoeugenol, Citric Acid, Linalool, Limonene, Benzyl Benzoate, Geraniol, Hexyl Cinnamal, Citral, Citronellol.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

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