What is it?
The new flawless. The new full-of-life matte.

Because you inspired us to rethink performance, we reimagined Estée Lauder Double Wear for today. The New Double Wear is everything you love about the original, now with even better makeup and skincare benefits so it’s truly made for more.

This buildable, breathable longwear foundation is made for more. 36-hour colour-true wear. Balances skin with oil control and hydration. More shades, one made for you.

What it does:
More Buildable + Breathable
Lightweight, more fluid texture. Medium to full coverage. Dimensional, full-of-life, never-flat matte finish.
More Longwearing
36 hours of colour-true wear. Weather-proof. Gym-proof. Transfer-proof, with waterproof colour coverage.
More Your Shade
More shades. One made for you. We kept all our original shades for the same true-to-skin match.
More Oil Control
Balances skin with 36 hour oil control and immediate hydration. Reduces skin's oil production in just 4 weeks. Maintains skin's moisture level for 72 hours.
More To Love
Non-drying. Unifies uneven skintone and covers imperfections. Reduces the look of pores. Non-fading, non-poring, non-caking, non-streaking, and it won’t settle into lines. Color coverage is sweat-, heat- and humidity-resistant.

For all skintypes. Safe for sensitive skin and blemish-prone skin. Non-comedogenic foundation.

SAME TRUE-TO-SKIN MATCH, NOW EVEN BETTER
If you’re already a Double Wear fan, count on the same true-to-skin match in an even better formula. However, as with any new formula, we recommend getting re-shade matched as there may be an even better match for you now.

How to use:
SHAKE: Then dispense a fingertip amount.
DOT: Apply to the areas you want most coverage (like cheeks, forehead and chin).
BLEND: With fingertips, sponge or brush, from the center of your face outward.
REPEAT: Build to full coverage as needed. Let each layer dry before applying more. Press in with fingertips for a natural-skin finish.

Who's it for?
For all skintypes. Safe for sensitive skin and blemish-prone skin. Non-comedogenic foundation.

What else you need to know:
FEATURED INGREDIENTS

Polymer Mesh Matrix Technology
Breathable polymer system that moves with you and colour-treated micro-pigments that help lock in your shade for 36-hour colour-true wear.

Double Balancing Complex featuring AlgaNiacin™
Balances skin with hydration and reduced oil production.

Glycerin and Hyaluronic Acid : This blend delivers immediate moisture and helps maintain moisture levels with continued use.
Niacinamide : Helps reduce sebum production over time. A key ingredient in our AlgaNiacin™ blend.
Brown Algae Extract : Helps reduce oil production over time. A key ingredient in our AlgaNiacin™ blend in this non-comedogenic foundation.

Ingredients:
Ingredients: Water Aqua Eau, Methyl Trimethicone, Dimethicone, Trimethylsiloxysilicate, Niacinamide, Peg-10 Dimethicone, Glycerin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Sodium Chloride, Titanium Dioxide (nano), Silica, Sodium Hyaluronate, Laminaria Saccharina Extract, Lactobacillus Ferment, Butylene Glycol, Triethyl Citrate, Alumina, Disteardimonium Hectorite, Dimethicone/peg-10/15 Crosspolymer, Triethoxycaprylylsilane, Tocopheryl Acetate, Resveratrol, Sodium Citrate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Potassium Sorbate, [+/- Mica, Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)]

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.