What It Is

The ghd Platinum+ Hair Straightener is ghd’s ultimate smart straightener that predicts your hair needs. Designed to give you flawless, long-lasting results with no extreme heat. Featuring ultra-zone™ predictive technology, this smart straightener adapts to your hair’s unique needs, ensuring a consistent and optimal styling experience. With sleek ceramic floating plates and a rounded barrel, it’s perfect for creating straight shiny hair, soft waves, or bouncy curls — all with the same straightening tool.

What It Does

The ghd Platinum+ delivers 70% stronger hair*, 75% more shine **, and 2x more colour protection * compared to traditional straighteners. Thanks to its ultra-zone technology, the straightener monitors your hair thickness and styling speed 250 times per second, adjusting the heat to ensure the optimal styling temperature of 185ºC. This innovation minimizes damage, giving you healthier, shinier hair with every stroke.

Who It’s For

The ghd Platinum+ is ideal for anyone who wants healthier, stronger hair with no damage. It’s perfect for all hair types and particularly beneficial for coloured hair or hair prone to breakage, as it maintains the ideal temperature throughout styling to protect and preserve hair health.

How to Use
- Prepare your hair: Start with clean, dry hair and apply ghd heat protectant spray.
- Section your hair: Divide your hair into manageable sections.
- Style: For straight hair, glide the Platinum+ from roots to ends. For waves or curls, wrap sections of hair around the rounded barrel and glide through.
- Finish: Set your style with a spritz of hairspray, or finger through your curls for a natural, bouncy finish.

What Else You Need to Know
- Warranty: 3-year ghd manufacturer’s warranty.
- Universal Voltage: Perfect for use anywhere in the world.
- Safety Features: The automatic sleep mode ensures the straightener turns off after 30 minutes of inactivity.
- Quick Heat-Up: Heats up in just 20 seconds for fast styling.
- Professional Length Cord: 2.7m swivel cord for flexibility while styling.

- * Reduced breakage and 2x less colour fade vs a straightener working at 230 degrees
- ** Proven to increase shine vs naturally dried hair