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Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip
Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip Virtue Labs - Curl-Defining Whip
Product details

SKU: VI628BT93NP

What is it?
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage

What it does
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**
• 9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*
• After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.*

How to use
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Who’s it for
• Curl types 2–3.
• Safe for color-treated and chemically treated hair.

What else you need to know
Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Ingredients List
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Virtue Labs
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Curl-Defining Whip

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Offer ends 9 June 2026. Prices as marked.
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Colour: 150ml
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Product details

What is it?
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage

What it does
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**
• 9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*
• After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.*

How to use
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Who’s it for
• Curl types 2–3.
• Safe for color-treated and chemically treated hair.

What else you need to know
Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Ingredients List
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications

Delivery & Returns

Delivery

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Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.