Women's JNBY

JNBY

One of the leading designer apparel brands and perhaps the most influential in China. JNBY was founded by Lin Li in 1994 with its headquarters located in Hangzhou. JNBY is a high-end fashion-forward clothing label that has seen exceptional growth year on year as it sets trends in the industry in not just China but globally. The philosophy of the JNBY brand is to ‘Just naturally be yourself’, this is rooted in the hearts of the brand and the customers alike. The value of the brand is embedded within its design philosophy of ‘Modern, Vigorous, Charming and Serene’ which is demonstrated through the brand’s unique designs, the materials that are used and the research philosophy that goes into each collections JNBY is devoted to building a high-end designer brand while implementing a multi-brand strategy combining the synergies of multiple brands aimed to “Interpret Tastes with Design, Quality Life”, to shape our brand image actively and continuously, and offer meaningful and quality lifestyles to the multi-dimensional retail market.